Malcolm Gladwell Masterclass Review 2023: Will It Make You A Better Writer?

In early 2008, I landed my first writing job for a martial arts magazine in Australia. I had to interview a kickboxing champion and write a feature on him.

Even though I had never written a profile piece before, I thought this would be the story to get me noticed as a writer.

Was I wrong.

I was so lost when it came to writing about people, about settings, about how to get someone’s character on page, that after a dozen rewrites of my profile with the kickboxing champion, I deleted my work and turned in a Q&A article.

Had Malcolm Gladwell Teaches Writing Masterclass been around back then, I would’ve thrown my gig money at them just to get some help.

What You'll Find in this Post:

How Important Is It For You To Grow Your Nonfiction Writing Skills?

If you have time to scour the internet and learn the ins and outs of nonfiction writing piece-by-piece, then by all means skip this course.

However, if you already have a few writing gigs under your belt and you’re looking for a writing course that covers every aspect of nonfiction writing, then continue reading.

Who is Malcolm Gladwell?

If you’re not familiar with Malcolm Gladwell, he’s a writer for the New Yorker and best-selling author. Malcolm Gladwell’s books include:

Gladwell is also the host of Revisionist History podcast.

What is Masterclass?

Masterclass is an online learning platform that produces courses on writing, acting, photography, and more with some of the best in the business.

Malcolm Gladwell Masterclass Cost

In May 2020, Masterclass stopped offering single courses. If you want to take Malcolm Gladwell’s Masterclass, get the annual All-Access Pass.

With the All-Access Pass, you get access to over a dozen courses taught by some of the best writers in the world.

I’ve written about the All-Access Pass in this in-depth Masterclass Review.

Malcolm Gladwell Masterclass Review

Although I’m going to touch on all aspects of this course, in this Malcolm Gladwell Masterclass review I’d like to focus on the four most important elements of this course…

  • lesson modules
  • course materials
  • community hub
  • office hours

…and whether or not these elements will help you become a better writer.

Because let’s face it, unless you’re just a fan of Gladwell and want a sneak peek into how he works, you’re most likely taking this course to become a better writer.

Before I get into the review, I just want to let you know where I’m coming from as well.

I would consider myself a novice writer. I’ve co-authored and published one memoir, wrote hundreds of articles off- and online (mostly online), and currently work as an editor and writer.

Lesson Modules

“Daddy, is he talking to you?”

This was the question my daughter asked me when she walked up to my desk and saw what appeared to her to be Malcolm Gladwell addressing me as I sat attentively in front of my computer.

malcolm gladwell teaching his "teaches writing" masterclass

You get the feeling that you’re sitting in a New York City apartment with Gladwell, having a conversation with him about the craft of writing. It’s not until the end of the course that you learn where he really is.

The course also appears to be shot unscripted, which I loved. I’d rather hear Gladwell shoot off the hip than hear him read from a teleprompter.

This unscripted style of teaching gives you a chance to see Gladwell working through his thought process as a writer.

The 24 modules in this course run between 10 and 15 minutes each, on average. They cover a variety of topics for writing non-fiction. Some of my favorite modules were:

  • Structuring Narrative: The Imperfect Puzzle
  • Holding Readers: Tools for Engagement
  • Holding Readers: Controlling Information
  • Developing the Story: Analogous Worlds
  • Characters: Descriptions
  • Characters: World Building
  • Who to Read

In the Structuring Narrative module, Gladwell talks about how his love of jigsaw puzzles helps him piece together his stories.

I think on some level, writing, or at least my kind of writing, is about making the pieces fit. So I have my little shelf of objects, and I want to arrange them in a way that’s compelling to readers. – Malcolm Gladwell

And it’s after watching this module that you find out that there are more ways to put a story together than what you learned in your college writing classes.

But the takeaway for me in this module was how Gladwell uses a number system to help him organize his writing. It seems like such a simple idea, but an idea I overlooked until this course.

Let’s dig a little deeper.

The module on Character: Descriptions and Characters: World Building were also two of my favorites.

For the first time, it dawned on me that I’ve never really introduced my characters or built their worlds into my articles. I’ve written about them as if my readers already knew who I was talking about.

Here’s an example of me introducing my main character, a Muay Thai fighter named Komkit Chanawong, in one of my older articles:

Chanawong grew up the eldest of two children. His father worked construction and his mother cared for the elderly at a nursing home. He started Muay Thai at ten years old…

If you notice, I did a poor job of introducing my main subject. Nowhere in my article did I describe my subject or build the world around him.

After listening to Gladwell talk about how he introduces his main characters and builds their worlds, it changed the way I introduce mine.

Here’s a more recent piece where I applied what I learned from Gladwell’s Masterclass in a feature I did on a fight promoter in Thailand, Ohn Somila:

Ohn is a short, stocky man in his mid-fifties, with dark hair, olive skin, and a baby face. He is Thai. And his first language is Thai. And in his pronunciation of the word “fighter,” comes “fai-teeeer.”

And how I built my subject’s world:

But on most afternoons Ohn drives to MAX Muay Thai Stadium, which is only twenty minutes south of his gym. In a second floor office labeled PROMOTER ROOM he labors in front of one of many whiteboards that span the walls. In this room he works tirelessly with nine other promoters, all of whom busy themselves with separate tasks. Some of them scribble names onto whiteboards. Some of them erase names from whiteboards. Some of them argue. A promoter, who’s just lowered his phone down to his chest, yells a name at Ohn and Ohn scribbles it into a blank slot.

See the difference?

And there’s more. In the module on Who to Read, Gladwell explains why it’s important to read good writing, and gives four examples on who to read, and more importantly, why to read them.

In fact, whenever he mentioned himself and his peers, he always referred to himself as the lesser writer.

Gladwell had no problems referring students to other writers when he felt his shortcomings weren’t enough.

And I loved this about Gladwell. Never once did I ever get the feeling that he was talking down to me, or that he was somehow more special than me or any other writer.

He taught from a place of humility and his passion and enthusiasm for writing won me over from the very start.

Course Materials

A review of Malcolm Gladwell’s masterclass wouldn’t be complete without looking at the course materials.

When you join Gladwell’s Masterclass you get a 76-page workbook to go along with your modules.

The workbook is meant to supplement your course.

But here’s the other thing. It guides you along with an optional class project, which is writing “a 7,000 to 8,000 word reported, New Yorker-style article” which you can pitch to a publication of your choice.

Each module in the workbook has:

  • chapter overviews
  • learn more sections
  • assignments

Chapter Overviews

The chapter overview summarizes the main points from each module. It’s helpful to get a summary in the text after watching the videos.

For one, the summary further solidifies the key takeaways in each module. And two, you can go back and use it as a quick reference later on.

Learn More Sections

The learn more sections give you further readings to supplement what you learned in the module.

For example, in module 2 of this course, you’re given a link to read Gladwell’s article “The Ketchup Conundrum” and you’re given a few questions to consider while reading.

Masterclass learn more section

So what’s great about these learn more sections? You don’t get access to Gladwell’s articles unless you subscribe to the New Yorker.

But Masterclass must’ve paid for the right to use Gladwell’s articles because they give you access to a bunch of his articles.

I suggest you read each and every one of them. You’ll get to see how Gladwell puts into practice the theories of what he’s teaching.


The assignments are also a great addition to the course. They help you practice what you learn in each module.

masterclass assignments section

The assignment above is from the module on Holding Readers: Tools for Engagement.

It was one of my favorite assignments in the course because it asked me to read and deconstruct an article and look for the most important pieces of information that make a story entertaining.

The Community Hub

The Community Hub is an online forum where you can post topics about Gladwell’s course or writing in general and get feedback on your work.

Although I’ve never used the Hub, it looks like it’s an active community. Members post and comment quite frequently, about every few hours.

And if you spend enough time in the Hub, you can go down a rabbit hole of writing topics, prompts, and challenges.

masterclass community hub

The only thing I didn’t like about the Hub was the use of preset tags. For example, when I clicked the malcolm_gladwell tag, I expected to see topics about Gladwell’s Masterclass.

But in reality, anyone can use the tags as they see fit. And oftentimes the malcolm_gladwell tags showed results that had nothing to do with his course.

I’m sure if you spend enough time learning how to use the Hub, you’ll get something fruitful from it. But if you’re expecting a dedicated Hub for Gladwell’s course—good luck. And if I missed it, please let me know.

Office Hours

At the time of writing this Malcolm Gladwell masterclass review, the Office Hours feature was still available. I’m not sure if they removed it from other courses, but I haven’t seen it lately.

It should be the strongest selling point for this course. With Office Hours, you can post a question in video or text and Gladwell will answer your question in the same format.

Sounds amazing, no?

Oddly enough, at the time of this writing, no one has posted any questions for Gladwell to answer.

masterclass office hours

I don’t know if Gladwell’s course was that good that students were left without questions, or if students were afraid to put themselves out there, or if Masterclass didn’t promote this feature as much as they should’ve.

Either way, being able to ask questions and get answers from Gladwell seems like a great benefit to taking this course.

What Other Writers Are Saying About Malcolm Gladwell’s Masterclass

In Bryan Collins’ review of Malcolm Gladwell’s Masterclass on his website, Become A Better Writer Today, he says the following:

Malcolm Gladwell’s Masterclass is a practical online writing course for nonfiction writers, aspiring columnists, and journalists. 

It’s also a great writing Masterclass if you enjoy reading and listening to Malcolm Gladwell talk about the science behind popular books like Blink, Outliers, and his compilation: What the Dog Saw. 

Genefe Navilon, in her review of Malcolm Gladwell Teaches Writing on Ideapod, said:

Malcolm Gladwell’s Masterclass is eye-opening, infectious, and inspiring. It will make you fall in love with writing differently. And your readers will appreciate it.

Can Malcolm Gladwell’s Masterclass be Improved?

As I write this Malcolm Gladwell Masterclass review, I notice a few areas that could be improved.

My biggest problem with this course, as small as it may seem, was that at the end of most of the modules, the audio would cut out abruptly.

This made me think there was more Gladwellian knowledge I might’ve been missing out on.

For the amount of time and energy that went into producing this course, I wondered why the audio team overlooked this glitch in post-production.

If they could’ve faded the audio out at the end of each module, it definitely would’ve put the finishing touches on what was a great production.

And in module 5 of the course, Research, the Learn More section referred to “Life & Death on the Social Ladder” by Helen Epstein. I was supposed to read this article to learn how important research could be for stories.

But when I clicked the link, I was only allowed to read the introduction before getting this message:

new york books subscription costs

This was the only article I couldn’t read in the course.

The last thing I would’ve liked to see from Masterclass would’ve been a clearly stated suggested reading list.

Gladwell’s books are listed at the beginning of the workbook, and a side note to “study other examples of excellent nonfiction from Malcolm’s books and various magazines” has been added.

But if the workbook listed the books that were going to be referenced in the course, it would’ve made following along a bit easier.

Malcolm Gladwell Masterclass Alternatives

If you’re looking for a writing course that will help you become a better nonfiction writer, Malcolm Gladwell’s Masterclass isn’t your only choice.

On Masterclass alone you also have:

You can even go a step further and take a few of the fiction writing courses, all of which have practical takeaways that you could apply to your nonfiction writing.


I hope this Malcolm Gladwell Masterclass review helped you decide if the course is right for you.

My decision to take this course boiled down to two questions:

  1. Were my problems with the course deal breakers?
  2. Did the course offer actionable advice and clear takeaways?

To answer question 1: not at all.

And to answer question 2: most definitely.

If I had to take the course all over again, I would. Without question.

Funny thing is, I went into this course a skeptic, thinking I was going to watch all the modules, be unhappy with the content, and then email Masterclass asking for a refund.

But quite the opposite happened — I signed up for an All-Access Masterclass Pass.

Just a head’s up. I’ve added a few affiliate links to this post. If you use any of the services or buy any of the products I recommend, I may get a small commission. This helps me cover the cost of running the website and comes at no extra charge to you.